In-Car Entertainment (ICE) or
sometimes referred as In-Car Infotainment (ICE) or In-Vehicle Infotainment is
system of hardware devices particularly exploiting consumer electronics items
installed into vehicles to provide audio and/or audio/video entertainment. It
also includes automotive navigation systems (SatNav). In-Car Entertainment (ICE)
system includes playing media such as CDs, DVDs, TV, USB, surround sound, or
DSP systems, video game consoles etc. Due to reduced costs of LCD monitors and
reduced cost of the converging media playable technologies. In-Car
Entertainment has become more widely available now.
In-Car Entertainment (ICE)
and information system has redifeined the conventional car entertainment by
having offered digital and internet radio. Theses radios offered unlimited
music from the external world to the customer. Earlier only navigation system
like Global Positioning System (GPS) was available to the customers. By
integrating it with ICE, the system has become more valuable. Initially being
an integral part of luxury cars only, ICE system is now emerging as a
differential factor for the mid-segment cars too.
Source: http://en.wikipedia.org/
In-Car Entertainment (ICE)
and information systems offer both entertainment and information services
replacing multiple products and providing a system that offers enhanced user
experience to the customer. ICE systems have been featured in TV shows such as
MTV’s Pimp My Ride. In-Car Entertainment & Information systems have offered
a new option to the user of using all the products like radio, DVD players, display
screens, navigation systems in the same system. Auto-OEMs are using
Entertainment & Information systems as differentiation tool and planning to
extend the trend in the mid-segment cars which was earlier being position in
luxury cars.
According to a market research report
by MarketsandMarkets, the total In-Car Infotainment
(ICI) Market is expected to reach $14.4 billion by 2016 at a CAGR of 12.1% from
2011 to 2016. The report provides the Global forecast &
analysis by OEM and Aftermarket (2011 – 2016) by OEM
& Aftermarket, by Products (Audio, Display, GPS, Software Platform,
Service, Accessories), by Applications (Entertainment, Location Based Services,
Communication).
Some of the prominent
players of ICE System are Harman International (U.S.), JVC-Kenwood (Japan), Pioneer
(Japan), Deplhi (Japan), Denso (Japan), Alpine
(Japan) and Bosch (Germany). Some of navigation system and service providers
are TomTom (The Netherlands) and Garmin (U.S.) Some of software (Platform)
developers include Intel (U.S.), Luxoft (Russia), KPIT (India), and Nuance
(U.S.) Some of ICE service providers are Aha – Harman (U.S.), and Meego (U.S.).
The report can be referred
here:
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